Corporate Identity
HDC’s CI symbolizes the harmonization of softness and tension, emptiness and fullness, straight lines and curves based on a geometric framework.
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Flexible innovation
It symbolizes a changeable and scalable design system based on creative and innovative corporate culture.
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Expertise in spaces
It symbolizes Hyundai Development Company creating a foundation and living spaces with its own expertise and insight.
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Robust reliability
It presents the corporate image of reliability
and leadership in the industry through
basic principles of clarity and simplicity.
- *The logotype design, including its colors and sizes, may not be altered or reproduced partially or arbitrarily in any other forms.
- * Using the original (digital) file without any changes or modifications ensures that the identity of HDC LABS is well maintained.
- Primary Color
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C44 M21 Y9 K0
R156 G182 B210 -
C21 M16 Y18 K1
R210 G207 B205
- Secondary Color
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C0 M0 Y0 K0
R255 G255 B255 -
C30 M20 Y20 K70
R75 G80 B85
- Identity Color
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C68 M39 Y14 K2
R93 G137 B179 -
C41 M32 Y32 K11
R153 G152 B153 -
C0 M95 Y100 K0
R240 G50 B35
- * HDC’s two core colors are HDC Blue and HDC Grey.
- * They can be applied in two versions—light or dark—for promotional purposes; other colors can be applied depending on various design purposes.