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CI

Corporate Identity

HDC’s CI symbolizes the harmonization of softness and tension, emptiness and fullness, straight lines and curves based on a geometric framework.

  • Flexible innovation

    It symbolizes a changeable and scalable design system based on creative and innovative corporate culture.

  • Expertise in spaces

    It symbolizes Hyundai Development Company creating a foundation and living spaces with its own expertise and insight.

  • Robust reliability

    It presents the corporate image of reliability
    and leadership in the industry through
    basic principles of clarity and simplicity.

영문 로고타입
English
국문 로고타입
Korean
  • *The logotype design, including its colors and sizes, may not be altered or reproduced partially or arbitrarily in any other forms.
  • * Using the original (digital) file without any changes or modifications ensures that the identity of HDC LABS is well maintained.
Primary Color
C44 M21 Y9 K0
R156 G182 B210
C21 M16 Y18 K1
R210 G207 B205
Secondary Color
C0 M0 Y0 K0
R255 G255 B255
C30 M20 Y20 K70
R75 G80 B85
Identity Color
C68 M39 Y14 K2
R93 G137 B179
C41 M32 Y32 K11
R153 G152 B153
C0 M95 Y100 K0
R240 G50 B35
  • * HDC’s two core colors are HDC Blue and HDC Grey.
  • * They can be applied in two versions—light or dark—for promotional purposes; other colors can be applied depending on various design purposes.

Brand Identity

Design the space for your life

The world is changing rapidly, from technology-centric to value-centric. In line with this trend of the times, we are constantly struggling to research to increase the value of our customers' lives by designing the space of life beyond smart technology.

bestin

Brand slogan

On life, Naturally

Through bestin, cutting-edge technology is my space. Things that naturally connect and permeate in everyday life. Expressing that customers can enjoy more fun and diverse lifestyles with new and amazing experiences.