CI · BI

HDC's new symbol expandspossibilities beyond boundaries.

Corporate Identity

* The logotype must not be altered, manually typed, recolored, or partially used.* Use the original, unmodified digital files to maintain the HDC LABS identity consistently.

Design Principle

A robust design standard where consistency and flexibility coexist

FLEXIBLE FORM

Design built on a strong foundation and broad thinking

Design built on a strong foundationand broad thinking

Our design brings clarity and structure. Balanced proportions, rhythmic repetition, and a strong visual language express the brand's consistency and reliability. By shaping not only visible forms but also the systems and flows behind them, we achieve both structural stability and technical precision.

CONSISTENCY

Consistent structures,expanding design

Our design is not defined by fixed forms. It is built as a system designed to grow and evolve. We create structures that bring together diverse fields—from cities and housing to mobility and digital environments. Each area maintains its own identity while remaining connected through a unified visual language across the broader ecosystem.

BALANCED

Design guided by disciplined expertise and flexible thinking

Design guided by disciplined expertiseand flexible thinking

Our design shapes how people live and move through everyday spaces. Where cities and homes, and digital and physical environments, come together, it expresses our philosophy through a timeless and restrained aesthetic. Rather than following trends, our design is guided by enduring values—allowing our philosophy to be expressed naturally and with flexibility.

Color System

A color system that visually expresses our philosophy and perspective

The palette is anchored by a deep black tone, with a matte finish that brings out the material’s texture and conveys a sense of stability and solidity.
The balance of technical sophistication and modern aesthetics conveys the brand’s confidence and strong visual presence.

HDC CHARCOAL BLACK

PANTONE 419 CR:33, G:33, B:33C:72, M:66, Y:65, K:73#212121

HDC WHITE

R:255, G:255, B:255C:0, M:0, Y:0, K:0#FFFFFF

HDC RED

PANTONE 185 CR:240, G:20, B:40C:0, M:100, Y:93, K:0#F01428

COOL GRAY

PANTONE Cool Gray 6R:168, G:168, B:170C:36, M:29, Y:28, K:0#A8A8AA

SILVERMATT FOIL

PANTONE 10077 CR:167, G:169, B:171C:36, M:28, Y:28, K:0#A7A9AB

* The logotype must not be altered, manually typed, recolored, or partially used.* Use the original, unmodified digital files to maintain the HDC LABS identity consistently.